3 Ways to Give Your Tweets Extra Bird Bacon

One of the reasons I find Conan's Twitter Tracker funny, is because the tweets he features are so lame. Now, people will follow celebrities no matter how lame their tweets are because, well, they're celebrities. For the rest of us here are 3 ways to keep your tweets filled with extra bird bacon:

1. BE RELEVANT - offer a helpful tip, a compelling link, or other valuable resource.
Examples:

Not Cool: Using as many trending topics as possible in your tweet to show up on current searches.

2. ENGAGE OTHERS - ask questions, answer questions, respond, or retweet.
Examples:

Not Cool: Asking others to RT your message.

3. USE HUMOR - doesn't have to make others laugh out loud, just smile.
Examples:

Not Cool: Tweeting old one-liners.

In his book Twitter Power, Joel Comm divides tweets into two types: broadcasts and conversations. The celebrities I've seen seem to focus on more broadcasts, and far too many businesses on Twitter fall in the same trap. They could both be more interesting with a little less broadcast and a little more conversation.

Ford Flexing

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This weekend we had the pleasure of test driving the new Ford Flex thanks to Social Media Group and Ford Motor Company.  I asked on Twitter if anyone had any clever suggestions for "special" tests we should run on the Flex.  That's when @erindowney introduced me to @davidleeking because he had just tested the exact same Flex (no lie) a few weeks before us.    

David wrote a nice overview of the process and listed several reasons why he accepted the Ford Flex challenge.  His were far more nobel than mine.  I just thought is sounded like fun.  And it was.  The car was delivered right to our house on Friday, so Gina and I could take it to Jazzoo.  

Then we spent the weekend comparing it to my Mini Cooper and shooting an American Idol Ford music video parody.  My goal this week is to get those videos edited as soon as possible as for my next few blog posts.  

How Does "Up" Rank with other Pixar Movies

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We just saw the latest Pixar film, "Up." I am amazed at how they consistently produce such compelling stories. There isn't a bad film among the ten that they have created.

I was curious about how my children viewed Up in relation to the other Pixar films, so in traditional Chandler fashion, I overdid it by creating an Excel spreadsheet with all 10 films listed as rows, and each of the kids names as column headers.

Then one-by-one, I had each child rank order the movies (1 being their favorite, 10 being their least favorite). I averaged the scores for each movie and here is the collective Chandler children rank order of the 10 Pixar major motion pictures, with the correct answer (my ranking) in parenthesis and a quick tweetable quote from each to add a little color to the list.

  1. Ratatoulle (2) Welcome to Hell.
  2. Cars (4) I create feelings in others that they themselves don't understand.
  3. Wall-E (6) Computer, define "dancing."
  4. Up (5) You got a "run away in terror" badge?
  5. Toy Story (7) "Extremely dangerous. Keep out of reach of children." Cool!
  6. The Incredibles (1) Hi, this is Kari, sorry for freakin' out but your baby has "special needs."
  7. Monsters, Inc. (9) Kids these days. They just don't get scared like they used to.
  8. Finding Nemo (8) You think you can do these things, but you just can't, Nemo.
  9. A Bug's Life (3) Here, pretend - pretend that that's a seed.
  10. Toy Story 2 (10) Excuse me, ma'am, but I believe you're on the wrong flight.
Being the best at something is all relative to your reference group. In the film Leatherheads, Lexie drives this point home when she humbles Dodge by saying:
You think you're the slickest operator in Duluth, and maybe you are, but being the slickest operator in Duluth is kinda like being the world's tallest midget, if you ask me.
This Pixar reference group is just the opposite. To be the best of this group is a true honor, and to be the shortest of these giants, well that ain't so bad either.

All Thumbs!

Today at the eye doctor, the young guy who was going over the cost of my contacts was using his thumbs to punch numbers into the calculator. It stuck me as odd, because it looked like he was texting someone for the answer to his calculation.


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Then I came home and was harshly beaten by my own son on Flight Control (an excellent iTouch app). As I watched the patricide take place, I noticed that he was using his thumb to maneuver the planes to safety, while I use my index finger.

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In trying to defend of my index finger, I vaguely remembered something about Ken Jennings attributing at least part of his Jeopardy winning streak to using his index finger instead of his thumb. So I fired up my Google search engine only to find this article where Bob Harris interviews Bradford Rutter, biggest winner in the history of Jeopardy. Bob asks Brad the very question I'm pondering:
Bob: Thumb or index finger?
Brad: I'm a thumb guy. I know a lot of people like yourself swear by the index, but I'm a thumb loyalist.
Being a digital imigrant, versus my son, the young guy at my eye doctor's office, and Bradford Rutter, who are all digital natives, I can't help but wonder if the texting, calculating, flight controlling, buzzing-in thumb is the new opposable thumb. And if so, I better learn how to use it, before I become extinct.

What Did You Learn Today?

I'm a big fan of the show Morning Joe. The show is on MSNBC, and since we don't have cable, the only time I get to watch it is when I'm traveling. Recently, I caught the end of the show and loved how they wrapped it up by having everyone share what they learned.

I brought that idea back to the office, and for the last couple of weeks at the end of the day we each share what we learned. This week, someone on the team googled "What did you learn today" and discovered Rick Segel's blog post with that exact title. It's an excellent story about how his parents asked him and his sister that question every day. So good, in fact, that you should stop reading this and go read it right now.

Go on, I'll wait.

Wasn't that worth the extra two clicks?

For a brief moment in time, my grandfather answered the question "How you doing" by simply responding "better." See, he believed that everyday he learned a little more and was constantly getting better. Unfortunately, most people misunderstood his comment and thought he was recently ill and was just now getting better. After spending too much time having to explain his clever response, he eventually gave up on this subtle, daily sharing of his philosophy.

Like the way Segel's parents influenced his life, my grandfather instilled in me his "better" philosophy, and with this basic, little question I've discovered a great tool to get a little better every day. End it with, "What did I learn today?"

Brand Alignment | Part II Some Examples

Here are a few follow-up examples to the recent Observation Paper on Brand Alignment. First, examples that are in perfect alignment:
And now a couple of examples of behaviors that are out of alignment with the represented brand:
  • Air Force One flyover in New York City - in fact it was so out of alignment, it resulted in the resignation of White House Military Office Director Louis Caldera.
  • Carrie Prejean represents the brand of Miss California. As John Tantillo argues in his article, whether you agree with her or not, her strong political stance is not in alignment with the Miss California brand that stands for diplomacy and leadership.
  • Jamie Lee Curtis (the winner of TWO Golden Globes) has become The Activia Lady.
  • And according to The Onion, the new Star Trek movie which is fun and watchable and totally out of alignment with the Star Trek brand of dated and cornball.

How to Grab Someone's Attention

I just started reading The Lean Forward Moment by Norman Hollyn (thanks to Karyn Johnson for recommending it). It's all about how visual storytellers can create moments that get the audience on the edge of their seats. Straind's music video For You, illustrates one of those moments:



Find more videos like this on STAIND

Hollyn explains:

Let's look at the third verse of the song, where there is a strong Lean Forward Moment, as the band sings, "All your insults and your curses, make me feel like I'm not a person." If this song's story is about how teenagers cannot get their true feelings across to their parents, then this lyric in the song is the most direct statement of it. The lyrics speak to their alienation and the music pounds those thoughts home at this point. (p. 308)
I may never watch another music video the same way again.